Day 3: Making a Persona: Jin Ah Jo Jewellery
Making a Persona: Jin Ah Jo Jewellery
The name “Jin Ah Jo” is not separate from the work. It grows with it.
Jin Ah Jo Jewellery persona for Archive no.5 cuff
I started to build this jewellery persona at a very specific moment—after I lost Egetal as my gallery. For a long time, that space held my work and part of my history. When it was gone, I realised how much of my practice I didn’t actually hold myself.
After 17 years of making, my work was spread out—across galleries, exhibitions, and different places. There was no clear archive that I owned or controlled. That felt unstable. I didn’t want the work to slowly disappear or be remembered only in parts.
I also didn’t want to start again from zero.
So I began to think about “Jin Ah Jo” not just as my name, but as a structure. Something that could hold the work properly. Something I could build and continue over time.
Before taking the MKYU course Plus Human, I didn’t realise this was practically possible. I thought archives belonged to institutions or people with technical skills I didn’t have.
Learning AI changed that.
Creating projects at GPT
It showed me that I could build my own archive—my own system—without depending on anyone else. Not instantly, but gradually. Piece by piece, like making.
Building a persona through AI feels like introducing myself to it. By setting up a project or a custom GPT, I can shape how it understands my work and my voice. I use prompts as a kind of tool—something I can return to whenever I need to write, organise, or generate new material. It becomes part of my process.
Instruction for the project created through prompting
AI didn’t replace anything in my practice. It shifted how I organise, document, and think about what I’ve already made. It gave me a way to bring everything back together again.
This is where the persona becomes important.
“Jin Ah Jo” is not just a name. It is a container for the work—past, present, and what comes next. It allows continuity. It keeps the work visible and connected.
Jin Ah Jo Jewellery persona for Archive: no.1 earrings
The archive and the persona are now linked.
I am still building it. Slowly. Carefully. Not perfectly.
But this time, it belongs to me.
Jin Ah Jo Jewellery persona for Archive: no.2 bangle
